About Us

Hello everyone! Welcome to our brand new little shop: Magic Boulevard! ✨

We’re Alissa & Tom, a couple from London, England, who are as in love with the most magical place on earth as we’re sure many of you are.

Inspired by Disney and the theme parks that mean so much to us, we wanted to create a genuine love letter to our favourite attractions, rides and general happy park vibes — custom designed, hand drawn apparel that captures the nostalgia and magic of the place we love most 🎡

We're two Disney-loving, park-obsessed, big kids who have been working on building our own little slice of magic for about a year now, getting everything ready, from logo and branding, to each design of our 9 Launch Collection tees, to try and bring you the most magical experience we can.

In between planning trips over to Orlando, we both spent the last few years learning and growing skills in the creative fields and graphic design, including several projects we started ourselves. After finding the cold, often clinical, nature of a lot of these projects jarring we decided to combine what we do with what we love most!

Magic Boulevard was born out of this desire to enjoy what we do, and to find joy in the every day. Every milestone will feel huge because of how much we've put in to creating this little space for ourselves. From seeing even one person wearing one of our tees in the parks, to the ultimate dream of one day managing to own our own home, we just cannot wait to go on this journey with all of you!

Thank you for following along. Thank you for supporting. Thank you for being so welcome in this most magical community. It means the world to us. We hope you love what we’ve made as much as we loved making it. We have huge plans for the future of Magic Boulevard. This is just the beginning.

Wherever the adventure takes you 🧭 

Alissa & Tom
Magic Boulevard